ABOUT ME

As I began my career, I was drawn to the aspirational power of advertising. It wasn’t the superficiality of the products that intrigued me—it was the way advertising could make people feel seen as individuals. Working across beauty and fashion for six years has given me the opportunity to contribute my own perspective to the larger story of a campaign, but more importantly, to connect with the perspectives of others. I’m drawn to stepping into the shoes of different people and niche communities—to understand their experiences and translate even the smallest essence of their lives into something meaningful through creative work. Through my involvement in DEI initiatives across my teams, I’ve come to value representation, creating space for underrepresented communities, and championing authentic creative expression. I believe good marketing isn’t simply about selling a product; it’s about understanding what people see in themselves, what they aspire to become, and what makes them feel connected to a brand. That curiosity—to look beyond the obvious, uncover the human insight, and translate different perspectives into something meaningful—is what continues to drive my work. I believe the best marketing makes people feel seen.